“What’s Next in Networking” Reflects Continued Focus on New Product Development

November 24, 2003 — TRENDnet, a leading supplier of networking products, rolled out their new company tag line, “What’s Next in Networking.” The statement intends to reinforce to TRENDnet’s growing customer base and the company’s continued commitment to developing industry-leading networking technology at affordable prices. A key competitive advantage for TRENDnet over the company’s 14 year history has been its ability to quickly identify and serve growing networking trends in regional markets across the globe. The company has a history and a dedication to deliver “What’s Next in Networking.”

“We wanted to choose a statement that reflected our current business practices and signaled to the market our position as a global networking player,” said Pei Huang, President of TRENDnet. “Our customers look to us to deliver the latest networking technology at a great value. It is part of our culture and mission to meet their expectations.”

As part of the new statement two new TRENDnet logos will be rolled out to partners. One is intended for domestic and the other for global marketing efforts. The distinct difference will be the absence of “TRENDnet, USA” for the domestic partners. The change reflects a continued effort on behalf of TRENDnet to move towards a single brand identity, TRENDnet.

The networking segment is a highly dynamic segment of the computing industry. New standards and technologies are frequent. The ability to deliver products that incorporate these changes and meet the needs of the market can be challenging. However, the new announcement comes on the heels of a record-breaking revenue quarter for TRENDnet, during which the company launched over 20 new products. Most recent additions include the new print server and VPN/Firewall Router families. It is clear the company has a pulse on what’s next and plans to continue the trend.

TRENDnet is a global provider of award-winning networking and surveillance solutions to small and medium-sized businesses, as well as home office users. Building networking solutions since 1990, TRENDnet enables users to share broadband access, multimedia content, and networked peripherals for true anywhere connectivity. TRENDnet's diverse product portfolio includes PoE, switches, Industrial, IP cameras, NVRs, fiber, Powerline, wireless, KVM, USB, and more. To learn more about TRENDnet, please visit www.trendnet.com.