Deep linking service tools close the gap between a customer and the purchase opportunity

Celebration, Fla. (October 15, 2003) — Channel Intelligence, Inc. announced today the completion of its implementation of online service tools for TRENDnet, a leading manufacturer of networking products worldwide. These tools, called Channel Buy Links and Dealer Buy Links, enable TRENDnet to move its online customers from product information pages to point-of-purchase pages with only two clicks, simplifying the customer’s online experience and reinforcing TRENDnet’s support of its dealer channel.

Channel Buy Links is a tool that takes a customer from a manufacturer’s product page to a dealer list and then directly to a dealer’s buy page. Dealer Buy Links is a tool that moves a customer from a manufacturer’s dealer list to all the manufacturer’s products on that dealer site to that dealer’s buy page. By using either or both tools, the customer experience is simplified and thus, improved.

“By using these service tools from Channel Intelligence, TRENDnet easily guides our customers to channel partners to buy our products. The significance is that our customers arrive at the purchase point with only two clicks. Along the way, they are not distracted by other brands, and they are free to select the dealer of their choice,” said Heath Gregory, sales engineer for TRENDnet. “In the long run, we feel these tools will enhance our International e-commerce partnerships as well.”

“As a significant player in the peripherals market, TRENDnet knows its web site is a valuable sales tool made more valuable by implementing our Channel Buy Links and Dealer Buy Links,” said Alan Fulmer, president of Channel Intelligence. “The easier it is to shop a manufacturer’s site, the more likely a customer will make a purchase,” he added.

---

About Channel Intelligence
Channel Intelligence Inc. develops tools that improve the online and offline sales process between manufacturers, dealers and consumers. When implemented, these tools help capture incremental sales, maintain margins and reduce shopping cart abandonment while improving the shopping experience for the customer. Channel Intelligence Inc. is privately held. Channel Intelligence Inc. is located at, 1180 Celebration Blvd., Celebration, Florida 34747; phone (321) 559-2300; fax (321) 559-2379. On the Net: Channel Intelligence site: www.channelintelligence.com

---

TRENDnet è fornitore globale di soluzioni di rete pluripremiate nei settori IT, sorveglianza, trasporti e distribuzione di energia, sia per utenti privati che per aziende di qualsiasi dimensione. TRENDnet, azienda che dal 1990 sviluppa soluzioni di rete affidabili, consente agli utenti di condividere l'accesso a banda larga, contenuti multimediali e periferiche di rete per una connettività realmente universale. Il diversificato portafoglio prodotti di TRENDnet include multi-gigabit, industriale, PoE, switch di rete, fibra, wireless, telecamere IP, NVR, distribuzione di potenza, KVM, pannelli di permutazione, Powerline, USB e molto altro ancora. Maggiori informazioni su TRENDnet sono disponibili sul sito www.trendnet.com.