TRENDnet Unites Worldwide Partners with International Distributor Conference

Torrance, CA - August 5, 2005 - TRENDnet, a leading manufacturer of networking products worldwide, proudly announced its 15th Successful Year in Business. In honor of this great achievement, TRENDnet invited their strategic partners from around the world to participate in an International Distributor's Conference Meeting held at the Westin Hotel in Long Beach, CA from July 14-16, 2005. Over 50 customers worldwide attended, with over 30 countries and 5 continents represented.

The closed-door event provided an opportunity for the select distributors to learn successful go-to-market strategies from around the globe, in order to help make them more competitive in their home market. During the three-day event the partners exchanged ideas and business experiences through formal presentations and social events. The presentation categories included Channel Strategy, New Technologies and Marketing. A sample of the presentation topics included: TRENDnet Distributor Experience - Select partners from Switzerland, Mexico, Brazil, Denmark, Germany and the U.S. highlighted their best practices in working closely with the distribution channel. TRENDnet Retail Experience - TRENDnet U.S. provided an overview of different strategies to enter the retail chain in different countries. Hot Technologies - TRENDnet Product Managers presented Hot New Products for the coming year including Voice over IP, Power over Ethernet, Digital Home solutions, Wireless A+G, Super G, and Pre-N. Worldwide Special Projects - TRENDnet touched on a number of the commercial and government projects from around the globe, where its products are used as the primary networking component. Marketing Strategies - TRENDnet Marketing outlined effective ways to maximize ROI on marketing spending using a mix of product and brand building efforts. Web - Attendees were also given a live demo of a number of the new features added to the redesigned and enhanced TRENDnet website. Work Environment - To subtly help reinforce a healthy work environment, the partners were exposed to the increasingly popular techniques of "Fung Shui".

At the end of the two-day seminar, TRENDnet distributors were treated to a variety of social events to cap the celebration of the 15 years of joint success. The lively weekend started with a sunset dinner cruise in Newport Beach Harbor with fine piano entertainment, drinks and a casino night. Saturday was reserved for an all-day tour of some of the great landmarks of Los Angeles including: Venice Beach, a Dodger game versus the San Francisco Giants, Kodak Theater and an evening dinner at the Hard Rock Café' in Universal City Walk.

"The event was a great opportunity for us to show our appreciation for the trust and support our partners have extended to TRENDnet over these many years," said Pei Huang, CEO of TRENDnet. "After this weekend we feel even more confident in our partnerships and look forward to another 15 years of excellence."

The valuable ideas and information shared across the partners is expected to yield quick results. In the past, the open exchange of ideas and information from TRENDnet's partners has helped increase the commitment to the company and provided valuable feedback to refine the company's strategies. Ultimately, the transfer of tacit business knowledge betwe

TRENDnet è un fornitore globale di soluzioni vincenti per le reti dati e la videosorveglianza dedicate a piccole-medie imprese e a utenti domestici. Grazie alle soluzioni per il networking che produce dal 1990, TRENDnet permette ai suoi utenti di condividere accessi a larga banda, contenuti multimediali e periferiche di rete, per una connettività affidabile ovunque. L’ampia gamma di prodotti TRENDnet comprende soluzioni wireless, telecamere IP, switch, Power over Ethernet (PoE), fibra, dispositivi gigabit, domotica, videoregistratori di rete (NVR), prodotti KVM (tastiere/video/mouse), print server, powerline, media server NAS, accessori multimediali e molto altro. Per maggiori informazioni su TRENDnet, visitate il sito www.trendnet.com.