TRENDnet® Expands UK Distribution
Trendnet (7/14/2010)

TORRANCE, Calif. -July 14th, 2010–TRENDnet, a best-in-class networking manufacturer of wired and wireless networking solutions, today announces new distribution partnerships with United Kingdom based Hama (UK) Ltd. and Enta Technologies Ltd.

Originally founded in Germany in 1923, Hama has grown to become one of the world's largest specialty consumer electronics and accessory manufacturers, with distribution operations in 48 countries spanning every continent. Hama launched its United Kingdom operations in 1990 and now stocks over 3,000 unique active product lines. Hama (UK) maintains a distribution center located in Wiltshire; with sales, service, and administrative headquarters located in Basingstoke, southwest of London.

Hama (UK) specializes in a number of product categories including consumer networking hardware, fiber optic networking, photo, digital, audio-visual, multimedia, and mobile phone accessories. Hama currently offers a variety of TRENDnet wireless routers, access points, adapters, desktop switches, and fiber optic convertors.

TRENDnet is also excited to expand product availability in the United Kingdom with Enta Technologies Ltd., also known as EntaTech. EntaTech is one of the United Kingdom's leading IT Distributors whose product portfolio spans numerous categories including systems, networking, components, peripherals, and software. Their combined headquarter and distribution facility is located in Telford, a satellite city northwest of Birmingham. Drawing from 20 years experience within the IT industry, EntaTech will offer TRENDnet's complete line of 19 Internet cameras and Internet camera enclosures to its large reseller base. Speaking on the partnership Jon Atherton, Vice President of EntaTech stated, “The partnership between EntaTech and TRENDnet goes to further enhance our product portfolio into the IP Surveillance market and we look forward to working very closely with them in the future.”

“We are very excited about the long term potential with our new UK distributors,” stated Stephanie Xian, Director of International Sales for TRENDnet. “Hama and EntaTech each service different market sectors, and TRENDnet's price-to-performance leadership and broad product portfolio compliment the market demands of each company. We look forward to the development of prosperous relationships with both Hama and EntaTech over the coming years.”

About Enta
Tech Enta Technologies Ltd. is a leading IT Distributor of systems, components, peripherals, and software who provide a wide range of choice, quality, and service to its customers. With 20 years experience within the IT industry you can be sure EntaTech has a detailed understanding of your requirements.

About Hama (UK)
Since 1990 Hama (UK) has been the leading consumer electronics accessory company in the UK. With over 3,000 active product lines, Hama (UK) specializes in a number of categories including networking, photo, digital, audiovisual, multimedia, mobile phones, and fiber optics.



About TRENDnet, Inc.

TRENDnet is a global provider of award-winning networking and surveillance solutions to small and medium-sized businesses, as well as home office users. Building networking solutions since 1990, TRENDnet enables users to share broadband access, multimedia content, and networked peripherals for true anywhere connectivity. TRENDnet's diverse product portfolio includes PoE, switches, Industrial, IP cameras, NVRs, fiber, Powerline, wireless, KVM, USB, and more. To learn more about TRENDnet, please visit www.trendnet.com.

Contact:
TRENDnet
20675 Manhattan Place
Torrance, CA 90501
USA
Marketing Department
(310) 961-5500
PR@trendnet.com

Sales Department
(888) 326-6061
sales@trendnet.com