TORRANCE, Calif. – April 7, 2014–TRENDnet, a best-in-class wired and wireless networking hardware brand, today announces new direct distribution partnership agreements with three leading Russian Channel distributors— Technotrade, STATEN, and Soft-Tronik.

TRENDnet has captured high brand awareness and market share within Russia over the past decade. During this period, the Russian market has also expanded and changed significantly. An increasingly sophisticated multi-tiered marketplace demanded a revised TRENDnet distribution structure to support sustained and stable long term growth. TRENDnet's three new direct distribution partners possess strong industry credentials and offer the financial stability required to withstand future economic changes.

Technotrade
Founded in 1998, Technotrade has grown to become one of the largest broadline information technology distributors in Russia. Technotrade distributes over 15,000 unique hardware products throughout all 83 regions of the Russian Federation. Technotrade currently offers a broad selection of TRENDnet's 300+ consumer and SMB products.

“We have a vast experience selling TRENDnet products,” state Igor Nikonorov, product manager of Technotrade. “Many Russians prefer TRENDnet products due to their excellent quality and perfect performance. This year we hope to develop the full potential of the TRENDnet brand in the Russian market.”

STATEN
STATEN is a major broadline channel distributor which offers networking, computer, component, consumer electronic, and accessory solutions from over 150 leading brands. Founded in 1992, Staten's 40,000 square meter logistics center houses over 30,000 unique products and processes deliveries to over 5,000 partners. STATEN is currently focused on the distribution of TRENDnet's consumer solutions.

“In signing this agreement with TRENDnet, Staten is planning on reaching new horizons with respect to the promotion of TRENDnet networking solutions,” stated Vladimir Voinov, head of networking for Staten. “TRENDnet has a large product portfolio which is differentiated by high product quality, reliability, and a perfect correlation of price to technical features. The combination of experience from the strong TRENDnet brand and Staten, a leading Russian distributor, will result in a successful long term partnership.”

Soft-Tronik
Soft-Tronik Distribution Russia is a leading networking hardware specialty distributor. Soft-Tronik was founded over 15 years ago and is headquartered in Moscow. They carry over 25 leading networking hardware and IP camera brands. The foundation of Soft-Tronik's success is based on delivering premium service, support, and technology expertise to their customer base.

“TRENDnet products have a stable reputation in Russia and are well-known among Soft-Tronik's strategic partners,” stated Vladimir Poznanski, director of commerce for Soft-Tronik. “Soft-Tronik's strong local presence will provide significantly greater customer access to TRENDnet products.”

“TRENDnet is charting a course of continued Russian success with the complete reorganization of our Russian Channel distribution structure,” stated Stephanie Xian, international business development director of TRENDnet. “We are excited to announce our direct partnerships with Technotrade, STATEN, and Soft-Tronik. These leading Russian distributors greatly extend the reach of the TRENDnet brand to our loyal customer base.”

About TechnoTrade
TechnoTrade is one of the biggest Russian distributors of IT peripherals, laptops, networking products, monitors, an

TRENDnet is a global provider of award-winning networking and surveillance solutions to small and medium-sized businesses, as well as home office users. Building networking solutions since 1990, TRENDnet enables users to share broadband access, multimedia content, and networked peripherals for true anywhere connectivity. TRENDnet's diverse product portfolio includes PoE, switches, Industrial, IP cameras, NVRs, fiber, Powerline, wireless, KVM, USB, and more. To learn more about TRENDnet, please visit www.trendnet.com.