TRENDnet Signs Three New Sub-Distribution Partners as part of a Comprehensive Russian Channel Distribution Restructuring

"As the second phase of TRENDnet's comprehensive Russian channel restricting, we are very excited to announce new sub-distribution partnerships with NIX, MICS Distribution Company, and NETLAB," stated Stephanie Xian, international business development director of TRENDnet. "The highly regarded partners service both consumer and SMB markets - which complements TRENDnet's product portfolio. An important attribute which all partners share, is their expansive local presence throughout the Russian Federation. Localized presence extends the reach of the TRENDnet brand and also provides highly valued local support."

NIX was founded in 1991 with the opening of its first Moscow-based computer superstore. NIX has since grown to specialize in the wholesale and retail sale of network equipment, components, peripherals, office equipment, and consumables. NIX offers over 17,500 unique SKUs and services major population hubs throughout Russia.

"We have a long history of offering TRENDnet products and are now pleased to have TRENDnet as an official partner. TRENDnet shares our values and offers tremendous support in our endeavors to develop business operations," stated Marianna Obolenskaya, head of digital devices and components for NIX. "Even though we face new market challenges, a reliable partner like TRENDnet will enable us to achieve our most ambitious goals."

Founded in 1991, MICS Distribution Company was one of the first to focus on the development of a formal dealer network. MICS has since developed a leading IT hardware distribution business in conjunction with the continued expansion of its dealer network. MICS maintains branch offices through the Russian Federation.

"TRENDnet SMB and consumer products are in high demanded. MICS and TRENDnet goals complement each other - MICS is actively targeting the SMB market; a space in which TRENDnet products are widely used," stated Mikhail Yaroshevskiy, business development director of MICS. "TRENDnet is known for offering leading price-to-quality solutions. The TRENDnet brand is well known in all regions of the Russian Federation, which complements our existing supply chain structure."

Combining the words Network and Laboratory, NETLAB was founded in 1992 as a small company dedicated to the installation of local area networks and offered a small range of computer equipment. NETLAB has grown to become a leading SMB and consumer provider of IT hardware solutions. NETLAB boasts over 3,000 dealer partners, offers over 31,500 unique branded solutions, and maintains local presence and support throughout Russia.

"Our partnership with TRENDnet gives us the opportunity to enlarge our products portfolio and increase networking sales," stat