New Product Design Gives TRENDnet a Large Helping of Individuality
TRENDnet (3/31/2004)

A New Oval-shaped Design Frees TRENDnet from the Industry’s Stale Design Paradigm

Torrance, CA – March 31, 2004 – TRENDnet, a leading manufacturer of networking products worldwide, today announced a revolutionary new product design for its TRENDnet product line. After hearing news of other networking companies imitating TRENDnet’s metallic-blue product design, TRENDnet’s design team took on the arduous task of giving the TRENDnet product line an extreme makeover. Six months and $30,000 later, TRENDnet has unveiled an aggressively styled form-factor that is both idiosyncratic and remarkably functional.

Each new TRENDnet product will still be cased in the universally popular metallic-blue color but will sport an oval profile. The hipper shape will help distinguish TRENDnet’s products from other vendors’ hackneyed box-shaped products. The new design will also more prominently feature TRENDnet’s logo, which will be heavily embossed on the top of each product.

Another revolutionary design element is the addition of integrated side-mounts, which allow for multiple TRENDnet products to be stacked on each other. Because all TRENDnet products will conform to either of two sizes, it will be possible for users to securely stack different types of TRENDnet products. Users will be able to mount a TEW-231BRP wireless AP/router onto a TE100-S8P 8-port switch, for example. For users short on desktop space, the new product design allows for individual TRENDnet products to be positioned vertically on their oval ends.

The new product design will debut in approximately 3 months and will initially be available on the following TRENDnet products:

  • TE100-S5P 5-port 10/100Mbps N-Way Mini Switch
  • TEW-230APB 11Mbps Wireless Access Point w/Bridge
  • TE100-S8P 8-port 10/100Mbps N-Way Mini Switch
  • TEW-231BRP 11Mbps Wireless AP Router with 4-port Switch
  • TW100-S4W1CA 10/100Mbps DSL/Cable Broadband Router w/ 4-port Switch



About TRENDnet, Inc.

TRENDnet is a global provider of award-winning networking and surveillance solutions to small and medium-sized businesses, as well as home office users. Building networking solutions since 1990, TRENDnet enables users to share broadband access, multimedia content, and networked peripherals for true anywhere connectivity. TRENDnet's diverse product portfolio includes PoE, switches, Industrial, IP cameras, NVRs, fiber, Powerline, wireless, KVM, USB, and more. To learn more about TRENDnet, please visit www.trendnet.com.

Contact:
TRENDnet
20675 Manhattan Place
Torrance, CA 90501
USA
Marketing Department
(310) 961-5500
PR@trendnet.com

Sales Department
(888) 326-6061
sales@trendnet.com