TRENDnet’s Participation at CERF Sets the Stage for Continued Growth in the Romanian Market

Torrance, CA – April 28, 2004 – TRENDnet, a leading manufacturer of networking products worldwide, supported its Romanian partners this weekend at CERF, Romania’s largest IT trade-show.

TRENDnet President Pei Huang and International Account Executive Thea Lee flew to Bucharest to represent TRENDnet at the immensely popular event. Introduced to the Romanian market a mere three years ago, TRENDnet has more than doubled its sales in each subsequent year and is now a top-two brand in the Romanian market.

TRENDnet partner DC (Depozitul De Calculatoare) is the largest retail chain in Romania and operates stores at over twenty locations. Huang sees building and maintaining supportive partnerships with retailers such as DC as critical to furthering TRENDnet’s international success.

“Being sensitive to our partners’ needs and responding appropriately to those needs in a timely fashion is crucial to growing the TRENDnet brand in overseas markets,” said Huang. “This practice not only drives sales but also gives us a favorable reputation among resellers that can fuel significant long-term growth.”

While at CERF, Huang and Lee met with TRENDnet’s partners to develop strategies for Romania’s dynamic market climate. Instrumental to TRENDnet’s success in Romania has been its steadfast commitment to reducing the technology gap between Romania and the United States. TRENDnet’s 125Mbps Hi Speed Wireless G product line, for example, will make its American debut in June and will be available in Romania immediately thereafter.

CERF also provided Huang and Lee with an opportunity to taste the fruits of TRENDnet’s international success. During the four day event, Huang was interviewed by PC World and Extreme PC, as well as by Antenna 1 and Prima TV stations.

“Now that we are Romania’s fastest-growing networking brand, prominent magazines and TV stations are hurrying to put the spotlight on our products. We’re very well-positioned in the retail market, thanks largely to our partners’ efforts,” noted Lee.

TRENDnet is a global provider of award-winning networking and surveillance solutions to small and medium-sized businesses, as well as home office users. Building networking solutions since 1990, TRENDnet enables users to share broadband access, multimedia content, and networked peripherals for true anywhere connectivity. TRENDnet's diverse product portfolio includes PoE, switches, Industrial, IP cameras, NVRs, fiber, Powerline, wireless, KVM, USB, and more. To learn more about TRENDnet, please visit www.trendnet.com.