TRENDnet recognized for proving its customers with better online shopping experience while also supporting its dealer channels.

Torrance, CA – April 13, 2005 –TRENDnet, a leading manufacturer of networking products worldwide, received an award at Channel Intelligence 2005 Channel Summit. TRENDnet was recognized by Channel Intelligence for the “Most Selling Opportunity” in the category of Networking.

Channel Intelligence Inc. develops tools that improve the online and offline sales process between manufacturers, dealers and consumers. These tools, called Channel Buy Links and Dealer Buy Links, enable TRENDnet to move its online customers from product information pages to point-of-purchase pages with only two clicks, simplifying the customer’s online experience and reinforcing TRENDnet’s support of its dealer channel. When implemented, these tools help capture incremental sales, maintain margins, and reduce shopping cart abandonment while improving the shopping experience for the customer.

In the networking category with 3Com, Buffalo Technology, Cisco, Digi, D-Link, and Netopia, TRENDnet was awarded the “Most Selling Opportunity.”

“We are pleased to provide our customers with a simple and easy process for their online shopping experience,” said Pei Huang, President of TRENDnet. “We believe that these tools enhance our ecommerce partnerships as well.”

TRENDnet is a global provider of award-winning networking and surveillance solutions to small and medium-sized businesses, as well as home office users. Building networking solutions since 1990, TRENDnet enables users to share broadband access, multimedia content, and networked peripherals for true anywhere connectivity. TRENDnet's diverse product portfolio includes PoE, switches, Industrial, IP cameras, NVRs, fiber, Powerline, wireless, KVM, USB, and more. To learn more about TRENDnet, please visit www.trendnet.com.