TORRANCE, Calif. – June 20, 2007 –TRENDnet, a best-in-class networking manufacturer of wired and wireless networking solutions announces the launch of the upTREND Partner Program on July 2, 2007. The program offers exclusive benefits to American and Canadian Value Added Resellers (VARs) who purchase product from TRENDnet authorized Channel distributors. 

The upTREND Partner Program features a 3-tiered partner classification system-Valued Partner, Gold Partner and Platinum Partner. Each successive tier extends additional partners rewards. Program benefits include exclusive discounts offered through TRENDnet authorized distributors, dedicated technical support, real-time Online RMA, technical training, marketing support, product demo program and a monthly newsletter.

“Step one was to talk to our existing VARs,” stated Zak Wood, Senior Marketing Manager for TRENDnet. “Their feedback provided the program’s backbone. We understand how busy VARs are and how much support they need to thrive in this highly competitive landscape. The upTREND Partner Program is design to be accessible to VARS, to deliver real benefits and to be easily understood.”

The upTREND Partner Program supports Channel growth and enterprise level brand expansion. VARs with documented Channel purchases are eligible to participate in the program. Authorized upTREND Partner Program Channel distributors include ASI, ASI Canada, D&H, Ingram Micro, Ingram Micro Canada and Ma Labs. In excess of 8,000 VARs are anticipated to join the upTREND Partner Program over the program’s first year.

TRENDnet is a global provider of award-winning networking and surveillance solutions to small and medium-sized businesses, as well as home office users. Building networking solutions since 1990, TRENDnet enables users to share broadband access, multimedia content, and networked peripherals for true anywhere connectivity. TRENDnet's diverse product portfolio includes PoE, switches, Industrial, IP cameras, NVRs, fiber, Powerline, wireless, KVM, USB, and more. To learn more about TRENDnet, please visit www.trendnet.com.