TORRANCE, Calif. –May 18, 2009–TRENDnet, a best-in-class wired and wireless networking hardware brand, today announces the expansion of its upTREND Partner Program at Interop Las Vegas. Approved value added resellers will be listed on a new ‘Where to Buy-Authorized Resellers’ portal on TRENDnet’s respective USA and Canada Websites.

The upTREND Partner Program offers exclusive benefits to American and Canadian Value Added Resellers (VARs) who purchase products from TRENDnet authorized Channel distributors. The program features a 3-tiered partner classification system; Valued Partner, Gold Partner and Platinum Partner. Each successive tier extends additional partners rewards. Program benefits include exclusive discounts offered through TRENDnet authorized distributors, dedicated technical support, real-time Online RMA, partner spiffs, technical training, marketing support, a product demo program and monthly newsletter.

The ‘Where to Buy-Authorized Resellers’ portal will launch on June 1, 2009, for both US and Canada Valued, Gold and Platinum upTREND Partners. Consumers will be able to view at a glance the service offerings, market segment specialization and a company profile of respective upTREND Partners.

“Our ‘Where to Buy-Authorized Resellers’ web portal will provide an immediate benefit to both our customers and our upTREND Partners,” stated Rodney Finney, Director of North American Sales for TRENDnet. “Our customers will be able to quickly find the right upTREND partner or partners for their specific project.”

The upTREND Partner Program supports Channel growth and enterprise level brand expansion. VARs with documented Channel purchases are eligible to participate in the program. Authorized upTREND Partner Program Channel distributors include ASI, ASI Canada, D&H, D&H Canada, Ingram Micro, Ingram Micro Canada, Ma Labs and Tech Data.

Visit www.trendnet.com/partners/ today to register for TRENDnet’s upTREND Partner Program.

TRENDnet is a global provider of award-winning networking and surveillance solutions to small and medium-sized businesses, as well as home office users. Building networking solutions since 1990, TRENDnet enables users to share broadband access, multimedia content, and networked peripherals for true anywhere connectivity. TRENDnet's diverse product portfolio includes PoE, switches, Industrial, IP cameras, NVRs, fiber, Powerline, wireless, KVM, USB, and more. To learn more about TRENDnet, please visit www.trendnet.com.